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My good friend Sami from BangGood sent me this light bulb to review. Cree LEDs such as this ThorFire C1 E27 12W are really amazing. In this case, it offers about 75W equivalent power at only 12W. This is a 5000K white balance bulb which is very similar to daylight.
I would not necessarily use this for my photography and videography, but I would certainly use it to light up the studio to save on electricity costs, provide nice lighting, and not have to climb up ladders to change lights every couple of months.
For those more concerned about the environment, these bulbs do not contain Lead nor mercury, and do not produce any UV or IR radiation which is great for everyone and for the environment.